AMC to Launch Stubs A-List Subscription Service to Complete with MoviePass

AMC Entertainment Holdings (AMC) said Wednesday that it will launch the Stubs A-List subscription service on June 26 to compete with the popular MoviePass.

The Stubs A-List service, which will cost $19.95 per month, will allow subscribers to watch up to three movies per week in any and all formats such as 3D, IMAX, Dolby Cinema and more. IMAX Corporation (IMAX) said that the program will greatly expand its audience, and expects a surge in demand for IMAX tickets.

In comparison, MoviePass costs $9.95 per month and allows subscribers to watch one movie daily. However, MoviePass requires subscribers to go to the theater and be within 100 yards of the location to finalize a ticket sale, while AMC’s Stubs A-List will allow subscribers to acquire advance tickets through a smartphone app.

AMC shares were trading at $16.60 on last look, for a 2.2% gain from the previous close. Meanwhile, shares of Helios and Matheson Analytics (HMNY), the majority owner of MoviePass, were trading at $0.3164 on last look, for a 29.7% loss from the previous close, after the company said that it will be seeking approval for a share consolidation in its annual meeting in July.